Improve Your Website’s Page Ranking

Time to improve your website’s search engine optimization (SEO) and achieve a higher Google ranking. In 2024, following these proven ways can make all the difference in boosting your visibility and driving more traffic.

But before diving into the 7 strategies, let’s clear up some common SEO confusions. Stick around until the end for a sneak peek at SEO strategies for 2025 in a nutshell.

Are page ranking, website ranking, and PageRank the same?
How does Google ranking work? Is there a formula?
Is page ranking still used and important? If yes, why?
What factors affect page ranking and website performance?
1. Improve On-Page SEO for Better Rankings
2. Improve Site Speed and Mobile Experience to Rank Higher
3. Build Quality Backlinks to Improve SEO Ranking 2024
4. Leverage Content Depth and Value for Higher Google Ranking
5. Enhance User Experience (UX) to Boost Conversion Rate and Visibility
6. Optimize for Brand Name Keywords to Increase Visibility
7. Monitor and Analyze Website SEO Performance for Higher Rankings
What is new 2025 website SEO strategy in a nutshell?

Are page ranking, website ranking, and PageRank the same?

While related, these terms differ slightly. Page ranking refers to where individual pages appear in search results, influencing the overall website ranking, which reflects the performance and visibility of the entire site across various keywords. Meanwhile, PageRank is Google’s original algorithm for ranking pages based on the number and quality of backlinks. Though no longer publicly updated, PageRank principles remain foundational in modern Google SEO, guiding how pages are prioritized based on authority, relevance, and user engagement.

How does Google ranking work? Is there a formula?

Google’s ranking system is powered by a sophisticated algorithm that evaluates over 200 factors to determine where a website or page appears in search results. While there’s no straightforward formula, the algorithm considers elements like keyword relevance, page authority, domain authority, user experience, and website performance.

Google’s algorithm updates frequently to improve user experience, factoring in elements like page load speed, mobile-friendliness, and content quality. By analyzing user engagement signals, such as click-through rates and dwell time, Google aims to provide the most relevant results for any search query. Tools like AI-driven SEO checkers and website analytics can help website owners identify areas for optimization to better align with Google’s algorithm and improve their ranking.

Is page ranking still used and important? If yes, why?

Absolutely. Although Google no longer updates PageRank scores publicly, ranking by relevance and authority remains a core part of the Google SEO algorithm. Tools that measure and improve page authority, such as domain authority checkers, help identify ways to rank higher, as these metrics still influence SEO ranking in 2024. The goal is to boost your site’s authority to increase visibility, drive website traffic, and achieve that coveted first-page position.

What factors affect page ranking and website performance?

Numerous factors influence how your site ranks and performs, including high-quality content, effective keyword use, accessible and responsive design, fast loading speed, and strong page authority. Backlinks, on-page SEO, and a clear strategy to boost conversion rates also play significant roles. Tools and calculators for analyzing website and traffic data can help you optimize your site. The best-ranked websites like Amazon, Wikipedia, and YouTube, effectively leverage these elements, harnessing the power of AI and data-driven strategies to maintain high Google rankings.

Now that we’ve covered the basics of how Google ranks pages, it’s time to act. Here are 7 proven actions to get higher Google rankings.

1. Improve On-Page SEO for Better Rankings

On-page SEO is essential for optimizing individual pages, increasing page authority, and enhancing search engine performance. This approach directly influences key ranking factors and boosts overall website visibility. By focusing on elements within your website—such as content, keywords, and HTML tags—on-page SEO helps improve search rankings. Meanwhile, off-page SEO involves actions outside your website, like building backlinks and engaging on social media, to increase its authority and reach. Don’t worry; we’ll cover backlinks in the next step

• Optimize Title Tags and Meta Descriptions: Title tags are one of the most direct ranking factors. Keeping titles between 50-60 characters and making them compelling to attract clicks. Title tags should be descriptive and include your primary keyword near the beginning, while meta descriptions should summarize the page’s content in a way that encourages users to click, ideally keeping them under 160 characters. Avoid keyword stuffing, and focus on creating unique, engaging titles and descriptions for each page. Properly optimized tags help boost visibility in search engines and improve click-through rates (CTR). Higher CTR, paired with improved dwell time—the amount of time users stay on your page before returning to search results—signals to Google that your content is relevant, which positively impacts your ranking.Tool recommendation: Use Ahrefs or SEMrush for free trial options to analyze keywords and optimize tags to increase your chances of ranking higher.
• Structure Your Content with Headers: Using structured headers (H1, H2, H3) makes your content easier for both search engines and users to navigate. A well-structured page also supports Google’s PageRank and improves readability.Tool recommendation: Yoast SEO helps you analyze page structure, readability, and keyword placement on your page.
• Include Keywords Naturally: Place primary keywords within the first 100 words of your content and use variations to get better rankings without keyword stuffing.Tool recommendation: SurferSEO analyzes top-ranking pages to optimize keyword density for each page ranking factor.

2. Improve Site Speed and Mobile Experience to Rank Higher

Fast loading speed and a mobile-friendly design are critical to Google SEO ranking. These factors improve your site’s performance and accessibility, directly impacting SEO.

• Optimize Images and Media: Large media files can slow down your website. Compress images to improve loading speed.Tool recommendation: TinyPNG and ImageOptim are free tools to optimize image sizes without quality loss.
• Implement Mobile-Friendly Design: A responsive, mobile-friendly design improves page rank and visibility on mobile searches.Tool recommendation: Google’s Mobile-Friendly Test checks how mobile-friendly your design is and offers tips for improvement.
• Use a Content Delivery Network (CDN): A CDN distributes content globally to improve loading speed and website SEO performance.Tool recommendation: Cloudflare offers a free CDN service that can reduce load times and improve site performance.

3. Build Quality Backlinks to Improve SEO Ranking 2024

Backlinks are one of the most critical factors in page ranking. A backlink is when one website links to another, acting as a vote of confidence in the linked site’s content and authority. For example, if you have a gardening blog and a popular gardening website links to one of your articles, that link is a backlink. Search engines view backlinks as signals of trust, so gaining high-quality backlinks can help a website rank higher in search results. Quality backlinks to your content boost page authority and improve overall website SEO performance.

• Guest Blogging and Content Collaborations: Collaborate with relevant websites to get backlinks, boosting both page and domain authority.Tool recommendation: Pitchbox helps automate outreach to find relevant guest blogging and backlink opportunities.
• Create Link-Worthy Assets: Guides, original research, and unique resources improve domain authority and drive high-quality backlinks.Tool recommendation: Ahrefs’ Site Explorer allows you to analyze competitor backlinks and find ways to improve your website SEO strategy.
• Leverage Broken Link Building: Replace broken links on other high-authority sites with your content to get higher rankings and increased visibility.Tool recommendation: Check My Links is a Chrome extension that helps find broken links quickly.

4. Leverage Content Depth and Value for Higher Google Ranking

Content depth and quality are essential to increase ranking and boost your site’s domain authority.

• Aim for Long-Form Content: Content exceeding 1,500 words often ranks higher and provides a comprehensive answer to user queries, improving engagement and website traffic.Tool recommendation: Grammarly and Hemingway Editor ensure your content is readable and engaging to keep users on the page longer.
• Use Data and Original Research: Case studies, research-backed articles, and data-driven insights not only increase your site’s page rank but also make it link-worthy for SEO ranking.Tool recommendation: BuzzSumo helps discover trending topics, guiding you to create relevant, data-backed content.
• Incorporate Visuals: Images, videos, and infographics make your content more engaging, which can improve accessibility, reduce bounce rates, and increase your chances of getting higher rankings.Tool recommendation: Canva is a free tool for creating professional visuals that enhance content and improve conversion rate.

5. Enhance User Experience (UX) to Boost Conversion Rate and Visibility

Google prioritizes user experience, which correlates with higher conversion rates and better SEO ranking.

• Optimize for Core Web Vitals: Core Web Vitals are a set of specific website performance metrics defined by Google that measure user experience in three key areas: loading speed, interactivity, and visual stability—key factors for better rankings and user experience.o Largest Contentful Paint (LCP) – Measures loading speed, focusing on how quickly the main content loads. An ideal LCP is under 2.5 seconds.
  o First Input Delay (FID) – Measures interactivity, indicating the time it takes for a page to respond to the first user interaction. A good FID is under 100 milliseconds.
  o Cumulative Layout Shift (CLS) – Measures visual stability, assessing how much page elements unexpectedly shift during loading. A good CLS score is below 0.1.
  
  Tool recommendation: Google PageSpeed Insights provides insights into loading speed and other UX factors.
• Reduce Bounce Rate: Bounce rate is the percentage of visitors who leave a webpage without taking any further action or visiting other pages on the site. High bounce rates can lower rankings. Improve content relevance and accessibility to increase retention.Tool recommendation: Hotjar offers heatmaps and user recordings, helping you understand and improve user experience.
• Use Internal Links Wisely: Strategic internal linking can increase page authority across your site and enhance the overall website SEO strategy.Tool recommendation: Screaming Frog SEO Spider is a powerful tool for analyzing internal link structure and identifying SEO opportunities.

6. Optimize for Brand Name Keywords to Increase Visibility

Ranking for branded search terms is essential in SEO ranking 2024. It boosts your domain authority, driving more website traffic by capturing users searching specifically for your brand.

• Claim Branded Search Terms: Optimize pages for terms like “[Your Brand] reviews” or “[Your Brand] vs [Competitor].” Capturing these keywords boosts visibility and website traffic.Tool recommendation: Google Keyword Planner is a free tool to help find branded search terms that drive traffic.
• Build Branded Pages on Your Website: Dedicated pages for brand-related searches improve user trust, increase conversions, and help rank higher for brand terms.Tool recommendation: Ahrefs’ Content Explorer analyzes competitors’ branded pages and helps you create your own high-ranking content.
• Optimize Social Media Profiles: Social media profiles are powerful page authority boosters and can improve your site’s page ranking factors when optimized.Tool recommendation: Namechk is a free tool for checking your brand name across social networks, helping maintain consistency.

7. Monitor and Analyze Website SEO Performance for Higher Rankings

Consistent tracking is essential for effective SEO ranking in 2024. Analyze website performance to identify which adjustments will drive better results and get you to the first page.

• Use Google Analytics and Search Console: Google Analytics tracks traffic and engagement, while Search Console provides insights on Google ranking and page ranking factors.Tool recommendation: Google Search Console is a free tool that tracks search performance and helps troubleshoot SEO issues.
• Monitor Keyword Rankings: Regularly monitor branded search terms and primary keywords to maintain your page rank and increase website traffic.Tool recommendation: Rank Tracker by Ahrefs allows you to track keyword rankings and adjust your strategy accordingly.
• Assess Backlink Quality: Tools like Ahrefs or Moz Link Explorer provide data on backlink quality, a critical factor in building domain authority.Tool recommendation: Moz Link Explorer analyzes link quality and page authority, helping you target high-quality backlinks.

What is new 2025 website SEO strategy in a nutshell?

In 2025, an effective Website SEO strategy will center around optimizing performance and visibility to improve traffic and conversion rates. To rank higher on search engines like Google, on-page SEO factors and algorithm updates need to be considered. Google’s emphasis on user experience has led to Core Web Vitals becoming essential page ranking factors, impacting overall Google SEO.

Key Aspects of 2025 SEO Strategy

1. Focus on User Experience for Higher Rankings: A website’s loading speed, design, and accessibility are critical for both SEO ranking and user engagement. Google analyzes these elements via PageRank and domain authority metrics. Regularly optimizing these areas can boost your website traffic and increase visibility.
2. Mobile-First Indexing and Accessibility: With mobile usage at an all-time high, Google’s mobile-first indexing means websites optimized for mobile are essential. A seamless mobile experience can help you reach first-page rankings. Responsive design enhances conversion rates and page authority on mobile.
3. Leverage E-E-A-T for Trustworthiness and Better Google Ranking: Establishing Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) helps build page authority and credibility. Emphasizing unique data, original content, and verifiable author credentials increases website SEO and Google SEO performance, leading to better rankings.
4. AI Optimization for Enhanced SEO Performance: Using AI tools and calculators for content optimization and performance analysis can improve search engine understanding of your site’s intent. AI-optimized content will help you get higher rankings and increase website traffic.
5. Technical SEO Audits and Structured Data: Ensuring that structured data and technical SEO aspects are optimized—such as loading speed and accessibility—will improve SEO ranking. Regular audits with SEO checkers or tools help analyse website strengths and weaknesses for free, allowing you to optimize and boost page rank.
6. Optimize for Voice and Visual Search: In 2025, voice and visual search optimizations will enhance website visibility. By using conversational keywords and schema markup, you improve Google ranking and capture traffic from alternative search methods.
7. In-depth, High-Quality Content to Boost Page Authority: High-quality content that directly addresses user needs enhances SEO ranking. Google values sites that address user questions concisely, avoiding unnecessary padding. Content that answers specific user intents will help get better rankings.
8. Performance Monitoring with Checkers and Calculators: Using domain authority calculators and SEO checkers enables you to analyse website metrics and page ranking factors. Regular monitoring helps to stay aligned with Google’s algorithm updates and optimize for higher page rank.

Final Takeaway

With Google ranking prioritizing user experience and relevant content, a robust website SEO strategy that integrates performance monitoring and AI-powered tools will position websites for higher rankings. Embrace tools to analyse website structure, boost traffic, and enhance domain authority to secure first-page visibility and optimize conversion rates.